Let's talk about Business Development. Times are hard and you need to find new customers. Whether you are a manufacturer, distributor, service provider or even a home business owner, you probably have a website. Having a website is helpful for EXISTING customers, but what are you doing to bring NEW customers to that website.
One of the emerging best practices for business development is blogging.
Many medium to large size companies monitor blogs about their products, services and company for the purpose of damage control and PR. That's NOT what I'm talking about.
Also, there are thousands of business owners who misunderstand how to blog as a business development tool and use it as straight forward advertising tool....come buy my product...it's the best deal ever. That's NOT what I'm talking about.
There are two critical business functions that blogging (done correctly) achieves - building credibility and attracting new customers. And, blogging does not cost one penny.
If you are not using blogging as a business tool to develop new business, you should be. We'll learn best practices in the next few postings.
Bob Tetu
Business Builder Bob
Subscribe to:
Post Comments (Atom)
Posts
Hi Bob .. thanks for that .. I'll be interested to learn from you and see blogging applied to business particularly.
ReplyDeleteThanks Hilary: Be Positive Be Happy